The magic of our score picking activation is that by depolying multiple kiosks and having a simple mechanic we are able to capture data from a large number of people in a short time.
For example in the image to our left, we have 4x consumers simeltaneously entering, with a 5th kiosk ready for any newcomers.
We partnered with Cadbury at Silver Ferns netball games for a "Pick the half time score and win" competition .
The mechanic was a consumer who picked closest to the half time score got to go on court at 3/4 time to play for prizes.
Results as follows:
• 5x Ipad Kiosks
• 1 hour live time pre game
• Average 512 entrants (with data capture opted in) per game
• Queues of people for entire pre game activation
Consumer activation proposition was "Pick the Score and go in to win a new OPPO Smart Phone.
Activation was live for 1.5 hours before a Wellington Phoenix Home game
Results
- 5x Ipad Kiosks
- 560 entries opted in for remarketing
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