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Fan Pick

  • The Fan v Fan match prediction game
  • Sports fans scan a qr code or visit a link and are playing on their phones in seconds (no app to download)
  • Compete against other fans in real time
  • Live leaderboard
Hand holding phone showing app to pick final scores for Chiefs 25 and Waratahs 20 with plus and minus buttons.
Three phones showing Fan Pick app screens for picking first try scorer, final score, and leaderboard points.

Game day "fantasy" style sports competition

Fan Pick enables fans to make preditions about a game and compete against other fans in real time to be in to win

Give your consumers some "skin in the game"
All elements customiseable for your brand

Why integrate Fan Pick with your sponsorship campaign?

Consumer Data Capture

Capture fan data as part of the registration and entry process

Engage Fans In Stadium + At Home

Activation can be promoted in stadia via signage and ambassadors and at home via social and broadcast

Fan v Fan Engagement

Competing against other fans drives friendly banter between fans

Quantifiable ROI & Reporting

All elements are trackable so you can impress your boss!

How it works

Promote to fans in stadium or at home

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In stadium

  • In stadium fans scan a qr code and it opens application on their phone

At home

  • At home fans click on a social link to play game
Fans click link and make predictions

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Simple predictions that event the most casual fan will understand

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  • Final score
  • First try scorer
  • Player of the day

We find keeping it simple works well and most of our clients use pick the final score as the sole question

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On phone leaderboard updates in real time

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Fans can see how their predictions are tracking against others in real time

Capture consumer data at scale

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Consumers opt in to remarketing as part of the activation.

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Build your database with qualified participants.

Case Study: Fan Pick x Warriors + Bayleys

Partnering with our pals at the Warriors and Bayleys , we deployed Fan Pick at Warriors Home Games inside their large hospitality area (600 pax) with a brief to capture data from these high value consumers
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• 2x Brand Ambassadors
• Ambassadors carried QR codes and spoke to fans and got them to play
• QR code promoted on screen in lounge

Results
• On average 408 guests out of a capacity of 600 guets played Fan pick at each home game and opted in for remarketing
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Case Study: Fan Pick x 2degrees at Super Rugby

We worked with 2degrees to activate fan pick in corporate lounges at Super Rugby games across all 5 Super Rugby franchises in NZ 

• 43 Games nationwide accross per season
• 2x Ambassadors promoting fan pick in each corporate area
• Average of 73% of corporate suite guests played Fan Pick at each game and opted in for remarketing / database

Lets Talk

CONTACT

Drop us a line  

We love phone calls! Give us a call or an email to brief us.

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021 309 772
info@smiledealers.com
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