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Fan Hero

  • Consumers can click a link and then design their own digital trading cards in under a minute
  • Promote a link to the microsite on social / paid media and give consumers the chance to become "part of the team" and create their own trading cards at home
Book Demo
Hand holding phone showing a digital sports card for Tom Johnson with stats and a START button.
Young boy in white shirt holding rugby ball with stats for height, weight, age, and Weet-Bix eaten.

Enable your fans to be part of the team

Fan Hero by Smile Dealers enables sports fans to snap a photo, enter their names and a digital trading card is instantly created on their phone.

No app download is required, everything works in web browser

No app to download
Create your own trading card in under a minute

How fans can make their branded trading cards in under a minute at home

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Promote link on socials

Promote a link on your socials to promote "create your own team branded trading card".

Fan opens link and snaps a photo

Fans just simply snap a photo or upload one into the microsite

Fan personalises their trading card

Fans can add their age / skills / preferences to personalise their trading card

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Social share + win incentive

Drive user generated content by endouraging a share on social and be in to win mechanic

Watch how easy Fan Hero is for consumers to use

Case Study: Zespri x AIMS Games Personalised Trading Cards

• The AIMS Games is NZ's largest sporting event, with circa 11,000 intermediate school aged children descending on Tauranga each year for a week of competition.

• We partner with Zespri (naming rights sponsor of the games) to power a "make your own trading card" online promotion

• AIMS Games athletes (and their parents) can create their own card by clicking a link in the AIMS app, or clicking on promotions on the AIMS website etc

• In 2025 AIMS had 11,000 athletes and 5223 of those athletes created their own trading card, which is close toa 50% opt in rate which we considered a fantastic result

Watch the Fan Hero promotional reel

Capture fan / consumer data at scale

Promote Fan Hero on your socials and paid channels and use Fan Hero as an entry mechanic to collect consumer data

Drive branded, user generated content

Add a "share and win" layer to your Fan Hero campaign to encourage consumers to share their trading card creations on their own social channels

Lets Talk

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021 309 772
info@smiledealers.com
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