Thousands of fans engaged at Super Rugby Games
KFC “Catch The Colonel” has been a super successful campaign as part of the 2024 & 2025 Super Rugby Season.
Working with the legends at DRUM Agency, we have created a skills based challenge where footy fans compete to see who could hit a sequence of flashing pods the fastest.
Reaction Skills Challenge
- Fans compete on the Smile Dealers reaction challenge to see who can be the fastest to hit 20 KFC Buckets
Part 2: Live Scoring Leaderboard
- Our live scoring leaderboard was a big hit with fans who would often come back for multiple attempts to make it to the top
- Countless selfies were had by players referencing their scores on the scoreboard.Great way to capture consumer data for marketing databases as well.
Consumer Data Capture
- As part of entering the competiton, consumers had the opportunitu to opt in to recieve future communictations from KFC
- Over 90% of participants opted in, geenrating a large and targeted database of rugby fans for future communications
Big Screen Engagement
- A really cool part of this activation was that the winner of the reaction challenge got to "Catch The Colonel" .
- This involved consumer running a race against a digital version of the colonel who was superimposed on the digital pitch side advertising screens at rugby grounds.
Video Test
- Click the link below to see what a video test looks like
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